Melton Night Market Series 2025
FT Events was engaged to curate, program, and deliver the Melton Night Market series 2025, a three-part event celebrating the cultures of Asia, Europe, and Oceania. The objective was to create a vibrant community festival that celebrated diversity, activated Melton Town Centre, and supported local businesses.
Melton Night Market - Asian Night
Melton Night Market - European Night
Case Study: Melton Night Markets 2025
Client: City of Melton, Suburban Revitalisation Board, Victorian Government
Project Role: End-to-end programming, production, and event management
Audience: Local families, CALD communities, visitors to Melton
Overview
FT Events was engaged to curate, program, and deliver the Melton Night Market series 2025, a three-part event celebrating the cultures of Asia, Europe, and Oceania. The objective was to create a vibrant community festival that celebrated diversity, activated Melton Town Centre, and supported local businesses.
Our Approach
Culturally Authentic Programming – Over 15 live acts across three nights including traditional dance, music, roving performers, and interactive cultural workshops.
Local Engagement – Featured CALD artists, youth groups, and small business vendors, with a strong focus on community representation.
Family-Friendly Experiences – Free kids’ activities such as face painting, photobooths, cultural craft workshops, and drumming sessions.
Food Diversity – Curated food truck lineups representing each theme: Asian street food, European desserts, and Pacific Island flavours.
Operational Excellence – Innovative wireless AV and lighting, streamlined digital vendor applications, QR code-based surveys, and site layouts designed in OnePlan for flexible, safe delivery.
Outcomes & Impact
Attendance: Over 11,000 attendees across the three events.
Digital Reach: 476,000+ video views, 168,000+ Facebook reach, 20,700 Instagram views.
Community Impact: Strong audience feedback praising cultural representation, family focus, and performer quality.
Economic Uplift: Local stallholders and vendors reported high sales and increased visibility.
Delivery: Smooth bump-in/out and responsive management despite weather, layout, and scheduling challenges.
Why It Matters
The Melton Night Market series demonstrated how thoughtful cultural curation, innovative technology, and community-first programming can transform public spaces into vibrant, inclusive hubs of celebration. The model has since been recognised as best practice in community cultural events, with potential for replication in other precincts.
Melton Night Market - Oceania Night