Our mission is to curate, design, and execute remarkable events and activations
FT Events is a boutique event management and entertainment agency in Melbourne, delivering premium, bespoke experiences for councils, brands, agencies, shopping centres, and major event partners across Victoria.
From large-scale festivals and sporting events to brand activations, retail builds, corporate galas, and food-led experiences, we provide flexible support — managing your entire event or delivering individual services to suit your brief.
Event Management Services
Professional Event Management from Concept to Execution
We deliver comprehensive event management services for government, corporate, and private organisations. Our experienced team manages every aspect of your event to ensure it is safe, engaging, and flawlessly delivered.
Ideal for:
Council and government events
Outdoor community festivals
Major public and sporting events
Corporate and private functions
Our event management services include:
Project planning and scheduling
Budget and supplier management
Permits, approvals, and compliance
Risk management and safety planning
Stakeholder, venue, and council liaison
On-site coordination and event delivery
Brand Activations & Custom Builds
High-Impact Brand Experiences for Live Events & Retail Spaces
FT Events specialises in brand activations and custom-built experiences for corporate clients, shopping centres, precincts, and major events. We create engaging environments that drive interaction, awareness, and dwell time.
Services include:
Custom retail builds and pop-up activations
Shopping centre and precinct activations
Interactive brand experiences and installations
Seasonal and cultural campaigns
Product launches and promotional activations
From creative concept to build, staffing, and bump-out — we manage the full activation lifecycle.
Food & Hospitality Activations
Food Experiences That Attract, Engage & Perform
Food is a powerful driver of engagement at events. FT Events curates and manages food activations and catering experiences designed to complement your event and enhance the guest experience.
Food activation services include:
Celebrity chef and cooking demonstrations
Sausage sizzles and BBQ activations
Food truck curation and management
Themed food zones and pop-up catering
Complex catering activations for large audiences
We regularly support major sporting events, festivals, brand campaigns, and community events across Australia
Entertainment & Cultural Programming
Authentic Entertainment That Reflects Your Audience
We curate entertainment and cultural programming that is engaging, inclusive, and professionally delivered.
Entertainment options include:
Live bands and musicians
Multicultural DJs
Cultural dance groups and ensembles
Roving performers and interactive acts
Workshops and team-building activities
Our deep community connections ensure culturally authentic and meaningful experiences..
Production & Event Support
The Operational Backbone of Your Event
Beyond entertainment, FT Events offers complete event production and operational support to ensure smooth, safe delivery.
Production services include:
Project planning and logistics
Event staff and on-ground coordinators
Permits, approvals, and compliance management
AV, sound, and lighting production
Stage and technical management
Theming and styling
Event safety officers and crowd management
Site operations and scheduling
Major Events & Sporting Event Support
We are experienced in supporting large-scale sporting and major events, including cricket, AFL, football, and international tournaments.
Our team understands the complexity, compliance, and fast-paced nature of these environments and delivers reliable, professional support at scale.