Client: Chadstone – The Fashion Capital
Location: Melbourne, VIC
Services: Concept Design, Build & Installation, Cultural Programming, Talent Management, Styling & Décor

FT Events was engaged by Chadstone to design and deliver a vibrant Diwali activation celebrating the Festival of Lights through culture, colour, food, and immersive experiences.

Our team delivered a bespoke installation that transformed key areas of the centre into a festive celebration space. This included the design and build of a feature swing seat installation, styled to encourage dwell time and photo moments, as well as the dressing of the Food Concierge area with flowing drapery and traditional marigold florals to create warmth and visual impact from every angle.

To complement the physical build, we curated a program of live cooking demonstrations featuring leading chefs. Visitors were treated to authentic Diwali-inspired dishes, storytelling through food, and engaging demonstrations that connected culture with contemporary shopping experiences. The activation also integrated a shopping discount and Snap to Win promotion, driving participation and engagement across the centre.

From behind-the-scenes build coordination to live activation delivery, FT Events managed all elements of the project — ensuring compliance with centre requirements while delivering a culturally meaningful, visually striking outcome aligned with Chadstone’s brand and audience.

Outcome:
A highly engaging Diwali celebration that blended culture, retail activation, and experiential design — reinforcing Chadstone’s commitment to inclusive programming and memorable customer experiences.